Plans for Trump Tower, Punta del Este was announced at a press conference on November 28th, 2012. The beach-side project will be located on the Playa Brava between Avenue Roosevelt and Avenue Del Mar.
The amenities of Trump Tower Punta del Este will include a huge 10,000-plus square foot heated outdoor pool, two 2,500-plus square foot heated indoor pools, climate controlled indoor tennis courts, barbecue area, gourmet restaurant, lounge with kitchen, and two cinemas (one for children and one for adults). There will also be a wine cave, cigar humidor lounge, an entertainment room with a capacity for 300 people, a kid's club, and a children's playground.
The 23-story tower will have 125 apartments with floor-to-ceiling windows and large balconies overlooking the Atlantic. The master suites have dressing areas and large bathrooms with marble. The units are expected to sell for between 700,000 to 2.5 million US dollars, which is comparable to the area.
The initial presentation brochure for Trump Tower Punta del Este includes scenic images of the area and the recreational opportunities here, which include surfing, golf, and polo. It also shows images of the brands Gucci, Fendi, and Luis Vuitton to indicate the luxury brands available in Punta del Este.
Donald Trumps states that, "....Trump Tower Punta del Este presents one of the world's finest examples of beach-side luxury, discovered right in its prime and then created to be the benchmark of all future development in the area."
The project is being headed by YY Development Group and Dujoune-Hirsch.
This video shows the location of the coming Trump Tower, Punta del Este
Punta del Este is currently having a building boom with 67 residential project under construction. In past years most of the capital coming into Punta del Este was from Argentina. Now, an increasing amount of investment capital is coming from Brazil and North America. Trump Tower, Punta del Este is an illustration of this trend.